It's called National Strategy for Trusted Identities in Cyberspace or NSTIC. It is a policy "blueprint"for the incorporation of a national online identity number. NSTIC will be available for public evaluation Friday via WhiteHouse.gov. Public comments concerning the new centralized identity number will be taken for 3 weeks. Interaction is expected to take place online using Open Government crowdsourcing tools from IdeaScale.
More about NSTIC here: